planet.club - The Impact Loyalty Club


planet.club is founded with a strong vision to unlock people power to spearhead UN Sustainable Development Goals. Today, an average Dutch person produces 15.4 tonnes of Greenhouse Gas (GHG) emissions annually (2017). which is one of the highest in the world.

The way forward is to make consumers aware of their impact in real time. At planet.club

planet.club has developed state-of-the-art advanced proprietary algorithms to produce carbon footprint estimates and generate your wellbeing index.

The algorithms calculate your carbon footprint based on how you spend money while developing personalised programs for you to approach a sustainable and vital lifestyle. It also accounts for your lifestyle choices based on your answers to an onboarding weighted survey.

The algorithm computes carbon footprint of each transaction resulting from corresponding greenhouse gas (GHG) emissions intensity factor for each transaction. planet.club sources impact data from Data Cube, a high quality plethora of industry, academic and government datasets, to develop its advanced algorithms. planet.club works in consultation with experts in behavioural science and sustainability and continues to upgrade its offering to consumers and businesses.


planet.club works with behavioural science experts to induce positive reinforcement (rewarding) of desired behaviour using Organizational Behavioral Management principles (OBM).

OBM has its in applied behaviour analysis . OBM is a practical, scientifically validated performance improvement approach that focuses on actively and positively managing workplace behaviour. Despite the term chosen, 'managing behaviour' is not about 'changing people'. Nor is it about 'manipulating people'. OBM focuses on creating an environment that supports people in an ethically responsible manner in delivering maximum impact. As we see with COVID-19, when the environment changes, behaviour also changes. Within OBM we use the so-called 'ABC model'. From this model we show that behaviour (Behaviour, B) can be influenced before it has taken place (via Antecedents, A), or by looking at what happens when a specific behaviour is shown (Consequences, C). Influencing through consequences (positive and negative), as thousands of studies show, is many times more effective than influencing through past records.